Let's Go...
Cumbria Tourism
Turning the Lake District, Cumbria into a Year-Round Destination of Adventure, Culture, and Community.
Vision
To transform the Lake District, Cumbria into a year-round destination and spread visitors across all six regions to less trodden areas. Boosting ROI, championing sustainability, and challenging perceptions of the region.
Deliverables
Placemaking and Destination strategy
Stakeholder/Member Workshops
Brand and Campaign Toolkit
Advertising, Social Media, Digital Campaign templates
New marketing campaign concept
Event and stand design
Ideas
Our Let’s Go... concept wasn’t just campaign, it was a call to action for visitors.
Packed with energy, the campaign shined a spotlight far and wide on Cumbria’s hidden gems. But was kept simple enough for all Cumbria Tourism members to adapt.
Victory
We crafted a simple campaign and toolkit that united 2,500 stakeholders and helped to balance footfall across the entire region.
As well as producing a Brand & Campaign toolkit that Cumbria Tourism’s own design facility could easily use and roll out any promotional literature and ongoing campaigns.
Cumbria Tourism were delighted to appoint Vivid Everywhere to produce a new leading destination marketing campaign concept which would be promoted across our visitor facing activity including on-line platforms, printed guides, social media, owned campaigns and out of home externally funded campaigns.
The team worked with Cumbria Tourism and stakeholders to help identify the county’s unique selling points and draws for visitors coming to the destination and importantly our strategy to support attract and disperse, extending stays and boosting seasonal tourism. Vivid’s professionalism and effective account management helped us to curate a fresh campaign concept that we are very excited to showcase over the next few years.
Their friendly and attentive team were a pleasure to work with to ensure a seamless process to launching the campaign.
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